Michael Maoz, in this post on the Gartner Group’s blog, examined the Social CRM software providers and discovered that the breadth of functionality was as thin as a slice of Nova Lox at Zabar’s(or tuna sashimi in the stalls around Tsukiji fish market). The market (for Social CRM, says Maoz, is not going to be able to sustain all of these subtle angles. He is now exploring them to come up with a better hypothesis as to which companies will be the acquired and which will be the acquiring. It’s likely, he says, that 45% of today’s Social CRM vendors will change ownership inside of 36 months. We’re in for some exciting times.
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