Jennifer Van Grove, in a post on Streaming Links, provides an overview of 5 decisive brand trends on Facebook: Facebook exclusives, Facebook Places experimentation, Facebook commerce, Facebook support centers, Facebook giving. Social marketing software provider Context Optional is exploring how they can serve burgeoning brand interest in Facebook’s location offering. To meet demand, the social CRM company released the Facebook Places Check-in Leaderboard application (as seen in action on their Facebook Page). The application is designed to help brands create their own personalized ranking system for their Facebook Place Pages. Once installed, guests who check in will have the chance to claim ownership — a feature obviously inspired by Foursquare’s mayor system. With Context Optional’s leaderboard solution, a brand can then reward top fans, based on checkins, with special deals and offers.
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